When it comes to marketing products and services, no one does it better than AT&T. Once again AT&T, the largest US network carrier, proved with its unique and newest marketing efforts. AT&T’s marketing campaigns generated more engagement with consumers during a recent 30-day stretch than advertising efforts from any other major U.S. mobile network, according to the ad-measurement company iSpot.Sources revealed that AT&T has spent more than $109 million on video advertising and claimed 60.7 percent of all consumer engagements in the wireless industry from March 16 to April 15. Another major carrier, Verizon, spent around $41.5 million and generated 23.6 percent of all engagements between carriers & consumers while Sprint landed third, driving 9.3 percent of all engagements, spending around $38 million.

AT&T’s “Your Network” spot was “the most reacted-to” iSpot said, claiming nearly one-third of the brand’s engagement and nearly 20 percent of the wireless industry’s overall engagement. Even more surprising was the ad alone generated more than one million online views and around 14,000 social actions.

“AT&T is once again the king of wireless TV advertising, generating the vast majority of the industry’s online activity in the 30-day period tracked,” according to iSpot. “Earning nearly 61 percent of the industry’s engagement, AT&T spent an estimated $109.3 million running 21 ads over 18,000 times on national TV.”

Verizon produced and ran 12 different ads 6,933 times. “A Better Network as Explained by Ricky Gervais, Part Two” was the most popular among its produced ads. The spot accounted for 35 percent of all digital activity for Verizon, including nearly 800,000 online views and 30,000 searches.

Also, iSpot said that Sprint’s ads generated around 737 million views and the top performing ad was “How it Feels” which touts the carrier’s iPhone forever plan.