Market competition seems to be getting too tough for T-Mobile. Market researchers, analysts, investors and executives have seen this through the constantly growing impact of unlimited data plans. This is certainly making consumers the predictable winners.

Thanks to Fierce Competition by Verizon Wireless to T-Mobile:

That is right! Verizon Wireless is mainly responsible for the change in the wireless landscape with regard to unlimited data plans. Verizon Wireless, one of the premiere local phone service providers in United States, has decided to make the hunt for high data users more competitive with T-Mobile in this category.

T-Mobile had started its unlimited data plans in 2016. T-Mobile declared the enhancement of its data plans immediately after Verizon Wireless launched its very first unlimited data plans in the span of five years. T-Mobile also announced a huge cut in prices.

What Else?

The company had introduced T-Mobile One during the month of August. The local phone service provider downgraded all streaming videos to phones from HD to pure DVD quality. As for HD quality videos, they were only available for users paying for higher plans like $3 on a daily basis or $15 monthly.

Competition from Verizon Wireless Forced T-Mobile to Stop This Practice:

All T-Mobile Local phone subscribers must be thankful to the stiff competition given by Verizon Wireless in this category. As a result, Mr. John Legere, the CEO of T-Mobile has informed customers through his twitter account that the company is soon going to stop downgrading videos to DVD quality to let customers enjoy High Definition videos for no extra charges.

T-Mobile Plans to Compete Against Verizon Wireless’s 10 GB Monthly Deal:

Now T-Mobile is getting ready to return the favor to Verizon Wireless. T-Mobile was offering its local phone service subscribers limited data to share for its local phone service subscribers from their phones as well as tablets through Wi-Fi tethering using extremely slow speeds of around 512 Kbps.

T-Mobile had been offering its high speed plan that cost customers at least $25 extra every month. Now Mr. John Legere, the Chief Executive Officer of T-Mobile has clarified that the company is now planning to match Verizon Wireless’ plan of 10GB per month of LTE speed tethered data.

T-Mobile’s Steps in This Direction:

As for T-Mobile’s plan, it still begins at the cost of $70. It is almost $10 less than what Verizon Wireless charges to its customers. However, T-Mobile’s decision to eliminate added fees as well taxes could inspire Verizon Wireless’s customers to join T-Mobile’s network. They can enjoy a few percent more discount. Moreover, T-Mobile has also reduced the cost of its two-line plan from $120 to the amount of $100. On the other hand, Verizon Wireless charges the $140 excluding taxes and fees for two lines to its local phone service users.

Now, it is not the right time to predict the impact of this decision on T-Mobile’s growth. The company needs to be careful in this process. We can only wait and see the result of these plan changes.