Tag Archives: Sprint

Home Phone

Sprint’s New Home Phone Service Unveiled for $20/Month

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Sprint jumped into the overcrowded and competitive home phone business by launching its new Phone Connect System 1, hoping to grab all the cord cutters over its wireless network.

According to the new service, homeowners and business customers are being offered two cordless phones for $49.99 with a new line or eligible upgrade with a two-year service agreement, excluding taxes. When users combine it with Sprint’s Phone Connect plan, they will be offered unlimited local and domestic long distance calling only for $19.99 per month. The system incorporates two Digital Enhanced Cordless Telecommunication phones that are capable of supporting four handsets.

For those who already own Cordless phones, Sprint has offered Sprint Phone Connect 2 that is a plug and play device. Further, this device lets users plug their home landline or existing office landline into the Sprint Phone Connect Terminal and utilize all the features expected of a home phone provider. Sprint proudly declared that this latest device is compatible with most conventional corded and cordless phones.

Of course, Sprint is not the only company in the home phone business. Verizon is heading the race with its Verizon Wireless Home Phone Connect. This June, U.S. cellular had launched its Home Phone device that sells for a penny with a two-year contract and unlimited nationwide calling using a CDMA network and standard cordless phones for $20 per month. Furthermore, AT&T introduced a $20 no-contract option to tempt customers and make them cut their wire-line based voice cord and switch to the latest Wireless Home Phone service.

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Sprint’s Turnaround Prospectus is Fading Away

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Sprint, the number four telecom company, hasn’t been able to match the offering to customers as compared to its three rivals. Other major carriers have stolen the telecom market, but Sprint still plays the “zero sum” game in the industry. Brand, power distribution and quality in a business where all the other major companies have similar products and nearly the same subscription plan.

Verizon communication and AT&T have around 250 million subscriptions. While AT&T and Verizon are barely growing, Sprint is losing ground and T-Mobile is growing. Both the companies lack the balance sheet heft of the other two. Eventually, it shows up in infrastructure, marketing strategies and the capability to bid for spectrum.

While T-Mobile and Sprint have done well in quality ranking, they are dominated by AT&T and Verizon. In a recent survey, Verizon and AT&T did well and these carriers ranked close to each other. For other smaller carriers to take market share, each of them has to boast some superiority in their respective services.

Among the most important weapons of the carriers, discounts that they offer have been the most promising. This has now become a game of parity. One company offers a free phone with the subscription packages and the other one tries to match up to deliver an attractive offer at a lower price on data, voice and text. Consumers later realize that their charges are almost the same, but the offers are quite different. Some carriers may have unskilled management trying to make offers attractive enough to not lose a meaningful portion of their business.

Over the course of the past few years, Sprint’s share has pathetically fallen 22% while AT&T and Verizon are quite close to one another. T-Mobile growth however ranks highest by 45%. Though all these companies are in fiber and landline business, their major prospects are in wireless.

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Now T-Mobile and Sprint Both cover 280 million POPs with LTE

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As declared by the company’s CTO Neville Ray T-Mobile US covers 280 million POPs with LTE at present. The carrier had resolved to meet that coverage goal by the mid of this year and, therefore, seems to have reached that goal earlier than anticipated.

As per the T-Mobile executives, the telecom giant’s LTE coverage expansion will ultimately multiply the number of markets where the company can run a retail business. As a result, T-Mobile will be put on a stronger competitive footing with the players such as AT&T Mobility and Verizon Wireless.

At MoffettNathanson Media & Communications Summit, Ray observed that the company’s goal is to cover still 300 million POPs with LTE by the end of this year. It is going to be a phenomenon that will allow T-Mobile drive competition into many more major areas of the U.S.

Although it’s not certain as to how much T-Mobile will go on to expand its retail presence into new markets in the current year, the phenomenon is likely to expand next year. T-Mobile has been aggressively deploying its 700 MHz A Block spectrum, covering 190 million POPs. As such, Ray noted that T-Mobile has already cleared or has contracts to clear Channel 51 broadcasters to settle interference issues from more than 140 million POPs among the 190 million.

At a conference, T-Mobile CFO Braxton Carter said that T-Mobile’s “selling footprint” of retail stores is just around 230 to 240 million POPs as of now. However, T-Mobile “will be relevant to a significant increase in population coverage in the U.S.” owing to the LTE coverage expansion. “It’s just one adjacency of growth that we’re very excited about in the future,” expressed Braxton.

Verizon and AT&T claim that they now cover 308 million POPs with LTE. Sprint’s LTE network also now covers 280 million POPs.

 

 

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Top Management Changes in AT&T, Sprint and Verizon

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The telecom giant AT&T is reported to have made some big shifts in its top management recently. It recently promoted Lori Lee to the position of CMO. Lee is soon to replace Cathy Couglin, a 35-year old AT&T veteran who had been handling the top marketing position for the past eight years.

As reported by Ad Age, Lee, who previously served as the company’s EVP working in its Home Solutions Division, is anticipated to boost the company with the required motivation and fire while the company prepares to push itself into new markets through its latest acquisition of Nextel Mexico and as it readies itself to close on its DirecTV acquisition.

Ad Age’s Data Center said in 2012 that AT&T spent the most on ads, totaling $1.56 billion in measured media–more than Verizon, Chevrolet, McDonald’s and Toyota.

While Lee will take over the current role of Coughlin, Coughlin herself will continue to be associated with AT&T serving as a consultant for Chairman and CEO Randall Stephenson. In 2013, FierceWireless named Coughlin one of the industry’s most influential women owing to her role as an advocate for attracting women increasingly into careers related to engineering, science, technology, and math.

David Christopher will remain CMO of AT&T Mobility. Christopher recently shared his views with FierceWireless about competition in the U.S. wireless industry as well as the company’s focus on the connected car, the connected home and growing its M2M business.

AT&T isn’t the only telecom company reorganizing its top marketing job. Sprint was also reported to announce last November that CMO Jeff Hallock was leaving the company at the end of the first quarter in 2015, although the company has not yet announced as to who will be replacing him in that role. Even Verizon, for that matter, named Diego Scotti last October as the one who would be taking over a newly created position of EVP and CMO for Verizon Communications.

Home Phone

Sprint’s Offer to Customers: Will Pay off all their ETFs, Device Instalment Balances If They Switch

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In a strategy to attract more new customers and regain market share, Sprint has openly announced that it will reimburse the costs for a customer if they make the switch to Sprint The cost coverage will include their Early Termination Fees (ETFs) and any remaining payments regarding equipment instalment plans, regardless of the outstanding amounts customers have to pay.

As per the telecom biggie, customers who are willing to switch will need to trade in their phone to Sprint from their current carrier in case they owe an ETF or EIP balance amount. Post that, customers will need to activate a Sprint device on Sprint Easy Pay, the carrier’s iPhone for Life Plan, Sprint Lease or pay full retail price providing a new line of service, subject to credit approval. Customers also need to successfully fill out an online registration form at the telecom company’s website and upload a bill proving any applicable charges that need to be reimbursed within 60 days of getting their new phone activated.

Sprint will disburse the amount covering the costs of switching through an American Express Reward Card. The telecom giant will also refund the switching costs within 15 days of the customer successfully filling out the online registration and providing a bill that shows the early termination charge or amount due as device balance.

Sprint spokeswoman Kristin Wallace has confirmed and also clarified that the new offer from of the company is a limited-time deal. However, the company has not yet decided on a termination date for said offer.

Sprint is still offering to cut the service bill in half for those customers who switch from companies like AT&T Mobility and Verizon Wireless. Various Sprint executives have also confirmed the fact that when prospective customers from Verizon and AT&T apply for services from Sprint, they often find plans to be quite a bit cheaper than their bills would be if they were just cut in half. Sprint earlier thought of ending that offer way back in January. However, it decided to go on through all of 2015. As such, it is likely that the company does the same for the new offer as well.